{"id":1538,"date":"2020-09-21T17:07:38","date_gmt":"2020-09-21T15:07:38","guid":{"rendered":"https:\/\/www.fairvaluecc.com\/corporate-communication"},"modified":"2024-02-21T18:33:51","modified_gmt":"2024-02-21T17:33:51","slug":"comunicazione-corporate","status":"publish","type":"page","link":"https:\/\/www.fairvaluecc.com\/it\/comunicazione-corporate\/","title":{"rendered":"Comunicazione corporate &#038; Relazioni con la stampa"},"content":{"rendered":"<p><div id=\"communication-corporate\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container fusion-parallax-fixed nonhundred-percent-fullwidth non-hundred-percent-height-scrolling scroll-section\" style=\"--awb-background-blend-mode:darken;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:80px;--awb-min-height:50vh;--awb-background-color:rgba(7,8,9,0.4);--awb-background-image:url(&quot;https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/communication-corporate-personal-branding.jpeg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"font-family:&quot;Poppins&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:72;line-height:1.2;\">Comunicazione corporate &amp; Relazioni con la stampa<\/h1><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"strategie\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling scroll-section mobile-reverse-order\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column grayscale\" style=\"--awb-bg-image:url(&#039;https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/istockphoto-1233104762-2048x2048-2.jpg&#039;);--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/istockphoto-1233104762-2048x2048-2.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" aria-label=\"istockphoto-1233104762-2048&#215;2048\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271152%27%20viewBox%3D%270%200%202048%201152%27%3E%3Crect%20width%3D%272048%27%20height%3D%271152%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:30px;--awb-padding-bottom:100px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Strategie di comunicazione<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>FairValue Corporate &amp; Public Affairs consiglia e accompagna i suoi clienti nell\u2019insieme delle relazioni che intrattengono con il pubblico per rispondere alle problematiche che si possono riscontrare in termini d\u2019immagine ed influenza attraverso:<\/p>\n<ul>\n<li>L\u2018elaborazione di una brand strategy per posizionare l\u2019azienda sul mercato di riferimento, identifi carne i concorrenti e definirne il posizionamento e la comunicazione ad esso collegata.<\/li>\n<li>la sollecitazione e mobilizzazione dei media e degli opinion leader;<\/li>\n<li>l\u2019espressione dell\u2019identit\u00e0 di un\u2019organizzazione e la condivisione di una visione comune del futuro;<\/li>\n<li>la gestione di un cambiamento effettivo nei comportamenti rispetto ad una causa d\u2019interesse generale.<\/li>\n<li>il riconoscimento del know-how legato all\u2019azienda o al settore di riferimento.<\/li>\n<li>la mobilizzazione dei team all\u2019interno di un progetto aziendale e le relazioni con il proprio pubblico in merito alla pertinenza della strategia intrapresa.<\/li>\n<li>l\u2019incremento della notoriet\u00e0 dell\u2019azienda, del settore e dei suoi dirigenti.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><div id=\"rp\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling scroll-section\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:30px;--awb-padding-bottom:100px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"relazioni-pubbliche\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Relazioni con la stampa, relazioni pubbliche e organizzazione di eventi d&#8217;influenza<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Al giorno d\u2019oggi, gestire i rapporti con l\u2019opinione pubblica rappresenta una sfi da prioritaria per la maggior parte delle imprese.<\/p>\n<p>Quest\u2019attitudine di apertura e di dialogo \u00e8 diventata di conseguenza imprescindibile. L\u2019analisi permette in un primo tempo di definire la posta in gioco, di identifi care gli obiettivi chiave, di elaborare i messaggi di riferimento, e di intrattenere dei rapporti personali con un pubblico definito e delle autorit\u00e0 dotate di grande influenza sulla societ\u00e0, informandoli, convincendoli ed incitandoli a diffondere ad un pubblico pi\u00f9 esteso le informazioni condivise.<\/p>\n<p>L\u2019obiettivo naturale delle Relazioni Stampa consiste nell\u2019ottenere la pubblicazione di articoli qualitativamente e quantitativamente valorizzanti per l\u2019azienda e nell\u2019instaurare un rapporto diretto con il pubblico. Le Relazioni Pubbliche consistono nell\u2019integrazione dell\u2019impresa all\u2019interno di un contesto economico, sociale, culturale e politico.<\/p>\n<p>L\u2019esperienza organizzativa dello studio, la sua rete ed i legami stretti che intrattiene con i fornitori logistici permettono una proposta molto estesa in materia, dando vita ad eventi infl uenti e unendo la concezione strategica alla messa in atto concreta.<\/p>\n<p>FairValue Corporate &amp; Public Affairs accompagna cos\u00ec le imprese, le istituzioni e i loro dirigenti nelle relazioni quotidiane con i media, con i rappresentanti del mondo politico, economico e sociale a Parigi, Bruxelles, Roma, Londra e Varsavia. La societ\u00e0 si impegna inoltre ad ottenere risultati concreti e quantifi cabili.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column grayscale\" style=\"--awb-bg-image:url(&#039;https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/communication-corporate-relation-publique.jpg&#039;);--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/communication-corporate-relation-publique.jpg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Relations Presse, Relations Publiques, Organisation d\u2019\u00e9v\u00e9nements d\u2019influence\" aria-label=\"communication-corporate-relation-publique\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271500%27%20viewBox%3D%270%200%201000%201500%27%3E%3Crect%20width%3D%271000%27%20height%3D%271500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><\/div><\/div><\/div><div id=\"marketing\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling scroll-section mobile-reverse-order\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column grayscale\" style=\"--awb-bg-image:url(&#039;https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/communication-corporate-personal-branding.jpeg&#039;);--awb-bg-position:center center;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-empty-column-bg-image fusion-column-has-bg-image\" data-bg-url=\"https:\/\/www.fairvaluecc.com\/wp-content\/uploads\/2020\/10\/communication-corporate-personal-branding.jpeg\"><img decoding=\"async\" class=\"fusion-empty-dims-img-placeholder fusion-no-large-visibility fusion-no-medium-visibility\" alt=\"Communication Corporate personal branding\" aria-label=\"communication-corporate-personal-branding\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%271000%27%20viewBox%3D%270%200%201500%201000%27%3E%3Crect%20width%3D%271500%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:100px;--awb-padding-right:30px;--awb-padding-bottom:100px;--awb-padding-left:30px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-bottom-small:15px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Personal branding<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Lo scopo principale del Personal Branding \u00e8 di sviluppare una strategia di comunicazione personale chiara ed efficace indirizzata alla creazione di un\u2019identit\u00e0 professionale, indipendentemente dai canali utilizzati, al fine di distinguersi dalla concorrenza e dalle sue controparti per promuovere capacit\u00e0 professionali, competenze, convinzioni e svilupparne la notoriet\u00e0.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1538","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicazione corporate &amp; Relazioni con la stampa - FairValue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fairvaluecc.com\/it\/comunicazione-corporate\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicazione corporate &amp; 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